Why do I have a shop when we have so much stuff already?

My World versus The World. Drawing Luke Hockley.

My World versus The World. Drawing Luke Hockley.

Oh, yeah...the shop.

Ok. So, I think we should all buy less stuff. Seriously, much less stuff. We have too much stuff. So why do I have a shop where you can buy stuff?

That's a great question.

One that I have thought long and hard about.

I think our current production methods are often dangerous and unsustainable.

We pollute rivers, we create plastic that is toxic and will never break down and return to the earth, we put children and adults in countries far away from us into working conditions that we would never accept for ourselves or our loved ones. 

We also sometimes 'consume' in ways that are incredibly unhealthy for us. I know that I sometimes buy things that make me feel good for a moment, things that fill a gap, is it loneliness...a desire for human connection? I like the feeling of getting something new. It feels good. And so, I use this feeling to distract myself from the more important things in life.

I've also got a bit of a habit of keeping too much stuff. I find it hard to let go of things, some fear of my own mortality sits at the heart of this I'm sure.

What am I doing making and selling things then?

Humans have always made and kept things in order to create meaning in their life. We painted on cave walls and made small ceramic objects, we wove fabric by hand, built structures from wood and we hand crafted many different ways of using our skills to make and record meaning.

I have to confess to loving paper, loving artwork and books and solid objects. I like to surround myself with images and ideas that inspire me, that remind me, to think and behave and act in ways that align with my values. I believe we become the things we immerse ourselves in and I don’t believe immersing ourselves only in a digital format is the healthiest thing for us (audio is one thing…but screens – I’m not convinced hours of staring at screens is that good for us).

And I have all these ideas in me. I have these thoughts about the world, this self-reflection that I do and it seems to connect with some people. My hope is it inspires them to self-reflect to contemplate things about their life that moves them towards a more self-aware, more generous, more civic minded and ultimately more fulfilled life.

I want to make my life all about spreading these ideas as far as I can so that we can heal some of this pain and suffering, so that we can stop destroying our own life support systems. To do that I need to earn money. Money that I can use to live a comfortable life and money that I can use to invest in these ideas to amplify them.

Where is this money going to come from?

Well, that’s what I am experimenting with right now.

I make and share a lot of content for free. I just get up and make it and put it on the internet for anyone to read or look at. That’s the tradeoff for ‘democratizing’ the publishing and content creation industry. There are now less ‘gate keepers’ to publishing but how you ‘make the money’ is also less straightforward.

I’m happy with this because I think there is a way for me to make this work. All I have to do is build a community of people who share my passion for making things better and invite them to support me to do what I do. If it feels valuable enough to them then they will invest in it.

So, I’m experimenting with different ways that they (you!) can support me.

I’ve created live performance events, like Campfire and Dear Self that you can host with me or come along to, you can make a monthly investment to show your ongoing appreciation and, you can buy things in the shop.

Maybe these things will be exactly what people want in order to show their support for me, maybe the wont be and I’ll have to try something else. That’s the experiment.

When you buy things in my shop there are some promises I can make you…

  • I will have thought a lot about the impact the product will have on the world. The supply chain matters to me, I will ask the uncomfortable questions of the suppliers I work with to ensure they are making things with a conscience.
  • I will always use recycled and recyclable materials when I can.
  • I will make things that lean towards the hand crafted, high quality, boutique and unique so that you treasure them for a long, long, time.
  • I will make things that encourage self-reflection, that remind you of what is important to you and reinforce the behaviours and actions you want to take to make the world a better place.

In turn, I would encourage you to:

  • Invest in things that are special to you, that will remind you of something that matters to you.
  • Buy presents for others that you think will be meaningful to them.

If we both do these things then I think I can feel good about making and selling things and you can feel good about buying them.

Let’s see how that goes.


For love and money?

For Love. Drawing Luke Hockley.

For Love. Drawing Luke Hockley.

For Money. Drawing Luke Hockley.

For Money. Drawing Luke Hockley.

Money is a funny thing.

For a start it is just this idea that we all agree to and now hardly ever even touch…it just exists as numbers on a screen and we believe the banks when they tell us how much of it we have or haven’t got.

And it is so relative.

Sometimes in my life being able to eat at a cafe has been a major splurge and other times I have eaten at a cafe for lunch every day of the week and not really thought about it.

$1 = $1 plus the context in which we are spending it!


Ain't that the truth. 

Ok. So years ago I was a full time contemporary dancer (seriously), which meant I worked about half a year as a dancer and then the other half I would be very poor and apply for grants and try and scrape together a living. Then I decided I was sick of asking the government for permission to make things and that I wanted to be self funded.

Yep. Self funded.

I know!

I had this vision to set up a business that would make enough money that I could retire and have wads of cash to create art with.

That didn't quite happen.

I did succeed in building myself the best possible day job I could ever hope to have. 

But I realised I fell into a bit of a trap.

Essentially, by setting up one thing (a business) to fund another thing (my creative work), I was saying 'the creative things I make are not valuable enough to society for people to pay me enough money to survive so I will have to earn money some other way instead and do that stuff for free because I love it and you shouldn't be paid to do things you love, should you?" 

What, wait...!?! 

What did I just do to myself?

In fairness, I also wasn't that clear what I wanted to create. I knew being a full time contemporary dancer wasn't my whole practice as an artist and that I wanted to say and do more in the spending years building a business also gave me time to sort out what I want to do and say as an artist in the world.

Now I am clear. 

I want to make things that help people to reflect on the world as it is, imagine the world as they want it to be and take actions that make that world come to life.

I'm also clear that the things I make and the way I make them are often the catalyst for this kind of change. 

I'm clear that what I make is valuable. Incredibly valuable.

But I forget that all the time. I question it, I double back on myself and get all lost and filled with doubt. It is very difficult to hold and believe in that value.

I have to remind myself of that moment during a Campfire where someone cracks their heart open for us and shows a raw truth, or that text message I got after a performance of Dear Self where someone told me they were inspired and emboldened by me to share their poetry with their life partner for the first time ever, or that story someone told me of their work colleague who had to stop looking at my website at work because they were getting too emotional.

I see the value of what I create in the faces of the people who connect with it and I am humbled.

And now, I have realised, it is time to leap. Because I feel like more people need the things I create in their life. More people would benefit from coming to a Campfire and connecting with themselves and other humans. More people would get some joy out of my Dear Self daily reflections. More people could benefit from a drawing that reminds them of something unusual or quirky or particularly painful or lovely about the world. 

Doing this part time just isn't going to cut it.

Which is why I am now working on my goal of returning to being a full time artist.


How can you help?

Well that's simple.

If you like what I do invest in it and share it.

Book a seat at Campfire, read Dear Self, join my mailing list, host a Dear Self performance, support me with a monthly contribution or visit the shop and buy something.

I'd love to have you on board.


Campfire - approach to ticketing

Ok. So....

...unfortunately the current approach to ticketing (where we give your money back at the door) doesn't quite work for accounting purposes.

When I collect less donations than I sell tickets I end up topping up the difference so that the tax department is's complex...but apparently that's how it works!

At September's Campfire we all talked about it and decided on the following approach.
Tickets will scale from $5 - $50 (or more if you are feeling super generous). The ticket will automatically be donated to charity (so no money back at the door). We will all still decide together which charity.

I recommend you choose the amount you pay based on two questions:

  1. What amount would be enough to make me feel committed and actually turn up even if I am having a bad hair day that day?
  2. How much would I like to give away to charity this month?

At next month's Campfire I want to chat with everyone about using a portion of each ticket to help cover cost of the space and running costs. I'd like to make it a sustainable event that we could run from any space.

I'm also thinking about how we show our support for the amazing musician who comes each month and helps as 'an on the spot' accompanist and brings the piano bingo or guitar juke box magic. 

When it comes to me being paid...I've thought a lot about this. At this stage I really like running the monthly event in Fitzroy as my gift to my community. And I would encourage you to think about other ways you can support what I am making. You can

  • join my mailing list at (scroll to the bottom of the page)
  • Read the Dear Self blog and share it with friends.
  • Come to any other performances I have on.
  • And soon you will be able to go to my shop and buy some very special things.

I think it is critical that we use this monthly opportunity to be reflect upon the great advantage that we have (particularly living in the country we do) and collectively sending our money to organisations that do good things. I also think designing a model for Campfire that is sustainable is really important (for obvious reasons).

Your feedback on all of this is very welcome, as always. To help with that I have set up a survey for you to fill out. It is only a couple of questions and will only take a few minutes...